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BRANDING SERVICES

As a visual storyteller, I understand that crafting a brand identity goes beyond just creating a beautiful logo. It's about curating a memorable, meaningful, and functional brand suite that forges a genuine connection with your customers, while authentically reflecting what sets you apart.

In the intricate tapestry of brand design, every detail matters from the carefully chosen colour palette and fonts to the playful illustrations. Each element collaborates harmoniously to construct a consistent and professional brand image, serving as a robust foundation for all your business's visual assets.

With a rich portfolio of collaborations with various fashion, beauty, and eCommerce brands, I've honed the skill of translating a brand's 'why,' ideas, and visions into creative solutions that bring your dreams to life. Let's embark on a journey to transform your brand into an unforgettable experience.

Branding

BRANDING PACKAGES

Branding

BRAND ESSENTIALS

At the core of our branding packages, this forms the foundation for a strong brand presence. Beyond the primary logo, I intricately craft alternative logos, submarks, and icons tailored to align with your vision. These versatile elements seamlessly integrate across your business, ensuring a cohesive and purposeful representation.
  • DELIVERABLES
    Final artwork files according to online specifications Final logo files in all file formats, brand colour ways, for print & online Brand Style Guide outlining logo usage, colour codes, font usage & brand aesthetic
  • SOCIAL MEDIA ASSETS
    Instagram Logo & Story Highlight Covers 6-8x Instagram Post & Story Templates in Canva Set of brand Illustrations/graphics Set of background patterns or Textures.
  • 04. ADDITIONAL DESIGNS
    If you’ve opted for one of the larger branding packages, I’ll continue to create your additional social assets and/or print designs. I’ll create further brand patterns, graphics or other assets to enhance all branded content.
  • 02. RESEARCH & DEVELOPMENT
    I’ll then create a mood board and visual direction document to confirm colour, font, and over all aesthetic direction, which will act as the project brief.
  • 05. FINAL ART & DELIVERY
    Now that all designs are complete, I’ll package up your files and save them out for web, print and in all brand colours. You’ll also receive a brand style guide in package. You’ll pay the remaining fees before I release with your final files. Then it’s time to celebrate and get excited about your launch! I cannot wait to see you shine!
  • 01. BOOK YOUR SPOT
    Once we’ve decide we’re a great match, I will send a design proposal and contract for you to sign off on as well as an invoice for a non-refundable deposit required to secure your project time slot. You’ll complete a brand questionnaire and get back to me before our start date.
  • 03. CONCEPT DESIGN
    Now for the exciting part where I develop 2-3 extensive branding concepts. Once you’ve chosen a concept, I’ll refine the design and create any further design alternatives needed.
  • DELIVERABLES
    80+ Final artwork files in all file formats, brand colourways, for print & online Final Brand Board
  • DESIGN
    Development of 2 branding concepts for you to choose from Primary logo, alternate logo, submark & icon 2x Rounds of revisions to refine chosen concept
  • FOUNDATIONS
    Design Consultation Brand Questionnaire Brand Mood Board + Visual Art Direction 1 x Revision round for Mood Board
  • What's not covered in the packages?
    Including but not limited to: Font licences (if applicable) Photography or Image Sourcing (if applicable) Additional revision rounds (more than 2 revisions are charged at an hourly rate) Copywriting Canva subscription Printing Fees
  • Do you provide copywriting services?
    While I can assist with naming, taglines, and crafting concise messaging for your brand, for more extensive copy needs like presentations, brochures, and websites, I can connect you with a professional Copywriter.
  • I reside outside of Australia. Is it still possible for us to collaborate?
    Definitely! I am open to clients from any part of the globe. I recognize that time zones and cultural distinctions may come into play, so we'll collaborate to create a project schedule that suits both of us. Effective communication is crucial, and as long as we can communicate in English, I'm excited to team up with you and bring your project to fruition!
  • Do you offer payment plans?
    Absolutely! Recognizing that branding is a significant investment, the usual procedure involves a 50% upfront payment upon agreement to secure your slot in my schedule. The remaining balance is then invoiced toward the conclusion of the project, prior to the delivery of final files.
  • How many design concepts will be presented for me to choose from?
    In the 'Define' stage of my design process, I'll show you two mood board options for your preference. After that, I follow the 'one-concept-method,' a widely trusted industry approach. Instead of overwhelming you with multiple concepts, I invest time behind the scenes to explore various possibilities and present the strongest one. The goal is to avoid a mix-and-match scenario, ensuring a cohesive design aligned with strategy. As a business owner, it's tough to be completely objective about your brand. That's where the one-concept-method comes in, focusing on strategy rather than personal preferences. While I value your feedback, it's not the sole guiding factor. The aim is to create a brand identity that resonates with your audience, not just yourself. This method also simplifies the design process, reducing the number of decisions you need to make. Trust me as a professional designer to guide you through this journey.
  • How can I ensure that I will be satisfied with the design you create?
    First, take a look at my portfolio. If you can envision your project fitting in, we're off to a good start! Before we start designing, we gather information to create a strategy, laying the groundwork for your brand. You'll be part of the entire process, with feedback encouraged at every step to make sure we're on the same page. All packages come with two rounds of revisions, ensuring you'll love your brand identity. If needed, you can purchase additional revision rounds in rare cases where something isn't quite right.
Social media post

THE SOCIAL SUITE

Ideal for eCommerce businesses heavily dependent on social media marketing, this is perfect for those seeking a distinctive Instagram brand presence that remains both consistent and captivating.
  • DELIVERABLES
    Final artwork files according to online specifications Final logo files in all file formats, brand colour ways, for print & online Brand Style Guide outlining logo usage, colour codes, font usage & brand aesthetic
  • SOCIAL MEDIA ASSETS
    Instagram Logo & Story Highlight Covers 6-8x Instagram Post & Story Templates in Canva Set of brand Illustrations/graphics Set of background patterns or Textures.
  • 04. ADDITIONAL DESIGNS
    If you’ve opted for one of the larger branding packages, I’ll continue to create your additional social assets and/or print designs. I’ll create further brand patterns, graphics or other assets to enhance all branded content.
  • 02. RESEARCH & DEVELOPMENT
    I’ll then create a mood board and visual direction document to confirm colour, font, and over all aesthetic direction, which will act as the project brief.
  • 05. FINAL ART & DELIVERY
    Now that all designs are complete, I’ll package up your files and save them out for web, print and in all brand colours. You’ll also receive a brand style guide in package. You’ll pay the remaining fees before I release with your final files. Then it’s time to celebrate and get excited about your launch! I cannot wait to see you shine!
  • 01. BOOK YOUR SPOT
    Once we’ve decide we’re a great match, I will send a design proposal and contract for you to sign off on as well as an invoice for a non-refundable deposit required to secure your project time slot. You’ll complete a brand questionnaire and get back to me before our start date.
  • 03. CONCEPT DESIGN
    Now for the exciting part where I develop 2-3 extensive branding concepts. Once you’ve chosen a concept, I’ll refine the design and create any further design alternatives needed.
  • DELIVERABLES
    80+ Final artwork files in all file formats, brand colourways, for print & online Final Brand Board
  • DESIGN
    Development of 2 branding concepts for you to choose from Primary logo, alternate logo, submark & icon 2x Rounds of revisions to refine chosen concept
  • FOUNDATIONS
    Design Consultation Brand Questionnaire Brand Mood Board + Visual Art Direction 1 x Revision round for Mood Board
  • What's not covered in the packages?
    Including but not limited to: Font licences (if applicable) Photography or Image Sourcing (if applicable) Additional revision rounds (more than 2 revisions are charged at an hourly rate) Copywriting Canva subscription Printing Fees
  • Do you provide copywriting services?
    While I can assist with naming, taglines, and crafting concise messaging for your brand, for more extensive copy needs like presentations, brochures, and websites, I can connect you with a professional Copywriter.
  • I reside outside of Australia. Is it still possible for us to collaborate?
    Definitely! I am open to clients from any part of the globe. I recognize that time zones and cultural distinctions may come into play, so we'll collaborate to create a project schedule that suits both of us. Effective communication is crucial, and as long as we can communicate in English, I'm excited to team up with you and bring your project to fruition!
  • Do you offer payment plans?
    Absolutely! Recognizing that branding is a significant investment, the usual procedure involves a 50% upfront payment upon agreement to secure your slot in my schedule. The remaining balance is then invoiced toward the conclusion of the project, prior to the delivery of final files.
  • How many design concepts will be presented for me to choose from?
    In the 'Define' stage of my design process, I'll show you two mood board options for your preference. After that, I follow the 'one-concept-method,' a widely trusted industry approach. Instead of overwhelming you with multiple concepts, I invest time behind the scenes to explore various possibilities and present the strongest one. The goal is to avoid a mix-and-match scenario, ensuring a cohesive design aligned with strategy. As a business owner, it's tough to be completely objective about your brand. That's where the one-concept-method comes in, focusing on strategy rather than personal preferences. While I value your feedback, it's not the sole guiding factor. The aim is to create a brand identity that resonates with your audience, not just yourself. This method also simplifies the design process, reducing the number of decisions you need to make. Trust me as a professional designer to guide you through this journey.
  • How can I ensure that I will be satisfied with the design you create?
    First, take a look at my portfolio. If you can envision your project fitting in, we're off to a good start! Before we start designing, we gather information to create a strategy, laying the groundwork for your brand. You'll be part of the entire process, with feedback encouraged at every step to make sure we're on the same page. All packages come with two rounds of revisions, ensuring you'll love your brand identity. If needed, you can purchase additional revision rounds in rare cases where something isn't quite right.
Mkaur logo

HOW IT
WORKS

  • DELIVERABLES
    Final artwork files according to online specifications Final logo files in all file formats, brand colour ways, for print & online Brand Style Guide outlining logo usage, colour codes, font usage & brand aesthetic
  • SOCIAL MEDIA ASSETS
    Instagram Logo & Story Highlight Covers 6-8x Instagram Post & Story Templates in Canva Set of brand Illustrations/graphics Set of background patterns or Textures.
  • 04. ADDITIONAL DESIGNS
    If you’ve opted for one of the larger branding packages, I’ll continue to create your additional social assets and/or print designs. I’ll create further brand patterns, graphics or other assets to enhance all branded content.
  • 02. RESEARCH & DEVELOPMENT
    I’ll then create a mood board and visual direction document to confirm colour, font, and over all aesthetic direction, which will act as the project brief.
  • 05. FINAL ART & DELIVERY
    Now that all designs are complete, I’ll package up your files and save them out for web, print and in all brand colours. You’ll also receive a brand style guide in package. You’ll pay the remaining fees before I release with your final files. Then it’s time to celebrate and get excited about your launch! I cannot wait to see you shine!
  • 01. BOOK YOUR SPOT
    Once we’ve decide we’re a great match, I will send a design proposal and contract for you to sign off on as well as an invoice for a non-refundable deposit required to secure your project time slot. You’ll complete a brand questionnaire and get back to me before our start date.
  • 03. CONCEPT DESIGN
    Now for the exciting part where I develop 2-3 extensive branding concepts. Once you’ve chosen a concept, I’ll refine the design and create any further design alternatives needed.
  • DELIVERABLES
    80+ Final artwork files in all file formats, brand colourways, for print & online Final Brand Board
  • DESIGN
    Development of 2 branding concepts for you to choose from Primary logo, alternate logo, submark & icon 2x Rounds of revisions to refine chosen concept
  • FOUNDATIONS
    Design Consultation Brand Questionnaire Brand Mood Board + Visual Art Direction 1 x Revision round for Mood Board
  • What's not covered in the packages?
    Including but not limited to: Font licences (if applicable) Photography or Image Sourcing (if applicable) Additional revision rounds (more than 2 revisions are charged at an hourly rate) Copywriting Canva subscription Printing Fees
  • Do you provide copywriting services?
    While I can assist with naming, taglines, and crafting concise messaging for your brand, for more extensive copy needs like presentations, brochures, and websites, I can connect you with a professional Copywriter.
  • I reside outside of Australia. Is it still possible for us to collaborate?
    Definitely! I am open to clients from any part of the globe. I recognize that time zones and cultural distinctions may come into play, so we'll collaborate to create a project schedule that suits both of us. Effective communication is crucial, and as long as we can communicate in English, I'm excited to team up with you and bring your project to fruition!
  • Do you offer payment plans?
    Absolutely! Recognizing that branding is a significant investment, the usual procedure involves a 50% upfront payment upon agreement to secure your slot in my schedule. The remaining balance is then invoiced toward the conclusion of the project, prior to the delivery of final files.
  • How many design concepts will be presented for me to choose from?
    In the 'Define' stage of my design process, I'll show you two mood board options for your preference. After that, I follow the 'one-concept-method,' a widely trusted industry approach. Instead of overwhelming you with multiple concepts, I invest time behind the scenes to explore various possibilities and present the strongest one. The goal is to avoid a mix-and-match scenario, ensuring a cohesive design aligned with strategy. As a business owner, it's tough to be completely objective about your brand. That's where the one-concept-method comes in, focusing on strategy rather than personal preferences. While I value your feedback, it's not the sole guiding factor. The aim is to create a brand identity that resonates with your audience, not just yourself. This method also simplifies the design process, reducing the number of decisions you need to make. Trust me as a professional designer to guide you through this journey.
  • How can I ensure that I will be satisfied with the design you create?
    First, take a look at my portfolio. If you can envision your project fitting in, we're off to a good start! Before we start designing, we gather information to create a strategy, laying the groundwork for your brand. You'll be part of the entire process, with feedback encouraged at every step to make sure we're on the same page. All packages come with two rounds of revisions, ensuring you'll love your brand identity. If needed, you can purchase additional revision rounds in rare cases where something isn't quite right.
  • DELIVERABLES
    Final artwork files according to online specifications Final logo files in all file formats, brand colour ways, for print & online Brand Style Guide outlining logo usage, colour codes, font usage & brand aesthetic
  • SOCIAL MEDIA ASSETS
    Instagram Logo & Story Highlight Covers 6-8x Instagram Post & Story Templates in Canva Set of brand Illustrations/graphics Set of background patterns or Textures.
  • 04. ADDITIONAL DESIGNS
    If you’ve opted for one of the larger branding packages, I’ll continue to create your additional social assets and/or print designs. I’ll create further brand patterns, graphics or other assets to enhance all branded content.
  • 02. RESEARCH & DEVELOPMENT
    I’ll then create a mood board and visual direction document to confirm colour, font, and over all aesthetic direction, which will act as the project brief.
  • 05. FINAL ART & DELIVERY
    Now that all designs are complete, I’ll package up your files and save them out for web, print and in all brand colours. You’ll also receive a brand style guide in package. You’ll pay the remaining fees before I release with your final files. Then it’s time to celebrate and get excited about your launch! I cannot wait to see you shine!
  • 01. BOOK YOUR SPOT
    Once we’ve decide we’re a great match, I will send a design proposal and contract for you to sign off on as well as an invoice for a non-refundable deposit required to secure your project time slot. You’ll complete a brand questionnaire and get back to me before our start date.
  • 03. CONCEPT DESIGN
    Now for the exciting part where I develop 2-3 extensive branding concepts. Once you’ve chosen a concept, I’ll refine the design and create any further design alternatives needed.
  • DELIVERABLES
    80+ Final artwork files in all file formats, brand colourways, for print & online Final Brand Board
  • DESIGN
    Development of 2 branding concepts for you to choose from Primary logo, alternate logo, submark & icon 2x Rounds of revisions to refine chosen concept
  • FOUNDATIONS
    Design Consultation Brand Questionnaire Brand Mood Board + Visual Art Direction 1 x Revision round for Mood Board
  • What's not covered in the packages?
    Including but not limited to: Font licences (if applicable) Photography or Image Sourcing (if applicable) Additional revision rounds (more than 2 revisions are charged at an hourly rate) Copywriting Canva subscription Printing Fees
  • Do you provide copywriting services?
    While I can assist with naming, taglines, and crafting concise messaging for your brand, for more extensive copy needs like presentations, brochures, and websites, I can connect you with a professional Copywriter.
  • I reside outside of Australia. Is it still possible for us to collaborate?
    Definitely! I am open to clients from any part of the globe. I recognize that time zones and cultural distinctions may come into play, so we'll collaborate to create a project schedule that suits both of us. Effective communication is crucial, and as long as we can communicate in English, I'm excited to team up with you and bring your project to fruition!
  • Do you offer payment plans?
    Absolutely! Recognizing that branding is a significant investment, the usual procedure involves a 50% upfront payment upon agreement to secure your slot in my schedule. The remaining balance is then invoiced toward the conclusion of the project, prior to the delivery of final files.
  • How many design concepts will be presented for me to choose from?
    In the 'Define' stage of my design process, I'll show you two mood board options for your preference. After that, I follow the 'one-concept-method,' a widely trusted industry approach. Instead of overwhelming you with multiple concepts, I invest time behind the scenes to explore various possibilities and present the strongest one. The goal is to avoid a mix-and-match scenario, ensuring a cohesive design aligned with strategy. As a business owner, it's tough to be completely objective about your brand. That's where the one-concept-method comes in, focusing on strategy rather than personal preferences. While I value your feedback, it's not the sole guiding factor. The aim is to create a brand identity that resonates with your audience, not just yourself. This method also simplifies the design process, reducing the number of decisions you need to make. Trust me as a professional designer to guide you through this journey.
  • How can I ensure that I will be satisfied with the design you create?
    First, take a look at my portfolio. If you can envision your project fitting in, we're off to a good start! Before we start designing, we gather information to create a strategy, laying the groundwork for your brand. You'll be part of the entire process, with feedback encouraged at every step to make sure we're on the same page. All packages come with two rounds of revisions, ensuring you'll love your brand identity. If needed, you can purchase additional revision rounds in rare cases where something isn't quite right.
Manpreet Kaur

Ready to create some design magic?

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